Blog
Notes from
the edit suite.
Practical notes on explainer videos, product demos, animation and editing: how long videos should be, what to prepare, and which style fits your product.
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2D animation vs motion graphics vs edited footage: which fits your product?
Three ways to make a video about your product, what each one does best, where each one struggles, and a simple way to choose between them.
How long should a SaaS explainer or product video be?
A practical guide to picking the right length for explainers, product demos, launch films and social ads, based on where the video will live and what it has to do.
What to send your video editor before a project starts (a checklist)
Everything an editor or animator needs before day one, from goals and audience to brand files, references, deadlines and feedback. Copy the brief at the end and fill it in.